Why does your website need to go global?

In today’s globalized world, effective communication is the key to success. People use the Internet on a daily basis to carry out most of their activities, such as work, study, buy, and make online transactions, to mention but a few. Imagine a hospital website with only English information, leaving non-English speaking patients or patients with limited English proficiency lost and confused. Similarly, public health efforts can be ineffective if brochures and disease prevention materials aren’t translated into the languages of the communities they serve. The same applies to your business. If your website remains solely in English, you’re missing out on a vast pool of potential customers and partners who speak other languages. Without a website translated into their mother tongue, potential deals could fall through due to misunderstandings.

Why should you translate your website?

Here are five compelling reasons to translate your website:

  • Expand your global reach: By translating your website and marketing materials into multiple languages, you open doors to a vast new audience, enabling you to tap into customer bases in countries you might not have considered before.
  • Empower non-English speakers: Many people around the world don’t speak English fluently. A translated website removes this language barrier, allowing them to easily access your information, products, and services. This fosters inclusivity and demonstrates respect for diverse cultures.
  • Build trust and credibility: Taking the extra step to translate your website shows your commitment to clear communication and building trust with international customers. People are more likely to do business with a company that respects their needs and makes an effort to connect with them in their native language.
  • Enhanced user experience: Imagine the frustration of navigating a website in a language you don’t understand. Translation leads to a more positive user experience. People are more likely to engage with a website in their native language, which results in higher satisfaction and trust in your brand.
  • Improved SEO and global visibility: Search engines prioritize localized content for users in specific locations. By translating your website, you improve your search engine rankings in different regions, making it easier for potential customers to find you online. This can significantly boost your global visibility and attract more traffic from international audiences.

What is the website translation process at AZ World?

Before contacting us to have your website translated, consider your goals and target audience. How many languages will you need? Is a casual tone appropriate, or should the translation maintain a more formal style? Determining these factors ensures your translator delivers content that resonates with your audience.

Then, send us your website copy for translation. We’ll analyze your content to provide a free quote and estimated timeline based on the volume of words.

Once approved, your project is assigned to our team of experienced linguists. They leverage computer-assisted translation (CAT) tools, along with AZ World’ exclusive client-specific translation memory (TM) and any glossaries or term bases you provide. This ensures consistency and accuracy in terminology and captures your preferences.

The translated text undergoes a rigorous editing and proofreading process by two to three separate linguists. This multi-layered approach guarantees exceptional quality. We then deliver the polished translation back to you, incorporating it into our client- specific TM for future projects. We encourage you to review the translated content for complete satisfaction.

Following these steps, your web design team can integrate the translated text into your new multilingual website. If you wish, one final review by the AZ World team will ensure a visually appealing and user-friendly experience for your global audience.

Don’t get lost in translation: Bridge cultural divides with us

At AZ World, we go beyond basic translation. We deliver exceptional communication, ensuring your message reaches your target audience with clarity and impact.

If you need to bridge the language divide and connect with a wider audience, contact us today at info@a-zworld.ca or visit www.a-zworld.ca.