Your website serves as the online face of your company. You want to make sure it does a good job representing who you are and what you do. You probably spend time making sure it welcomes visitors and helps them find what they are looking for, but do you do this only in English? If…
Here are a few more mistranslated signs that made us laugh out loud this week. Enjoy! Menu, Switzerland: “Our wines leave you nothing to hope for.” Automatic hand dryer, Germany: “Do not activate with wet hands.” Hotel elevator, Paris: “Please leave your values at the front desk.” Ski resort, Austria: “Not to perambulate the corridors…
Having English as the first language for your website, social media channels, advertising, and employee communications is a good start, but when trying to reach people whose first language isn’t English, you can’t stop there. If you are expanding into a new market or a new country, you want to communicate clearly with new customers,…
Everywhere in the world, we see mistranslated signs. On Fridays, we share a few that made us laugh out loud. Hotel, Vienna: “In case of fire, do your utmost to alarm the hotel porter.” Airline ticket office, Copenhagen: “We take your bags and send them in all directions.” Zoo, Budapest: “Please do not feed the…
We have frequently discussed bad translations or translation errors that we have seen over our years of practice; so instead, today I thought that I would discuss how to recognize a translation that is well done. A good translation is where the translator is invisible, imperceptible; A good translation sings, whispers, hums in the ear…
For the last 20 years, AZ World Translation has endeavoured to provide translations of the best quality possible. Every so often, I am asked if I believe that machine translation, or artificial intelligence, will make translators superfluous? My answer has been, and still is, not yet. We translate safety and equipment manuals and procedures for…
My garden is exploding into a collage of new bright and vibrant colours of life which inspires me to share that April, or ”Mother Earth” month as I call it, was a very special month of many firsts for AZ World Translation! We concurrently translated the environmental procedures and/or safety, health, environmental and community policies…
Another year, another PDAC has arrived, except that this year is a bit different; COVID has changed everything, and we are getting together in a different, safer way. For us at AZ World Translation, PDAC was the time of the year when we were able to greet and chat with some of our over 50…
When 2020 ended, I am pretty sure that we were all relieved that 2021 arrived. Let’s leave the hard days behind us and look for a brighter future ahead. Nobody said it was going to be easy, but let’s remember that living, growing and developing comes with sacrifices and that we need to think and…
I’ve been a professional translator for close to 30 years, and for the past 15 years, I have had the honour of leading AZ World Translation and Interpretation Inc. AZ World grew from a one person shop to an agency working with over 1,000 translators in over 140 languages. Throughout it all, I’ve learned that…
