Researching whether to expand into a new country? Effective translation is critical. One of your first steps will be collecting and analyzing information in that country. Your business can’t be successful if you don’t have accurate and complete information before making key decisions. You will want to learn about the market, buyers, consumers, competitors and…
Your website serves as the online face of your company. You want to make sure it does a good job representing who you are and what you do. You probably spend time making sure it welcomes visitors and helps them find what they are looking for, but do you do this only in English? If…
In this global village that we call Earth, language professionals – translators and interpreters – are on the frontlines, communicating anything and everything that is going on. Language professionals aren’t thought of as health care workers, but we are the bridge between people speaking different languages. We are interpreting and translating for clients, emergency and…
We have frequently been asked to discuss bad translations and/or translation errors that we have seen over our years of practice; instead, today I thought that it would be better to discuss how to recognize a translation that is well done. A good translation is where the translator is invisible, imperceptible; A good translation sings,…
